Forums Forums PPC How to Restructure a Legacy Account Safely? Reply To: How to Restructure a Legacy Account Safely?

  • Much_Anteater_4

    Guest
    November 24, 2025 at 4:23 am

    Your approach is solid. For stability, look at CPA plus conversion rate and impression share over at least 7 days,wait for them to level out, not just improve. I’d also duplicate the healthy campaign first, then merge keywords into the duplicate. That way you have a clean rollback point if things go sideways.