Forums › Forums › PPC › How to Restructure a Legacy Account Safely? › Reply To: How to Restructure a Legacy Account Safely?
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Much_Anteater_4
GuestNovember 24, 2025 at 4:23 amYour approach is solid. For stability, look at CPA plus conversion rate and impression share over at least 7 days,wait for them to level out, not just improve. I’d also duplicate the healthy campaign first, then merge keywords into the duplicate. That way you have a clean rollback point if things go sideways.