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I’d take a hard look at your tracking and cookie compliance. My guess is you’re going to say “oh, MY tracking? It’s the best! Of course! How dare you impune the character of MY tracking?!” Or you’ll say “I’m not allowed to do good tracking because of healthcare policies”.
Either way, you’re almost definitely wrong and it’s almost definitely why your campaigns aren’t performing.
There’s a standards compliant way to track qualified leads, demos and customers even for addiction services. Do that, plus run your campaigns according to 2025 best practices and you’ll have an extremely high probability of success.
Unless you’ve spent time integrating your tech, sales, and marketing team with both server side and offline conversion tracking sometime in the last 18 months, your problem is the one I suspect it is. Even if you did spend that time there’s a good chance you did it wrong.
