Forums › Forums › White Hat SEO › Why do rankings jump after mass content deletion? › Reply To: Why do rankings jump after mass content deletion?
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benl5442
GuestNovember 23, 2025 at 9:48 amThere’s probably survivorship bias here, the public case studies always feature the wins, never the people who pruned and nothing. Plus these clean “prune → rankings jump” stories rarely happen in isolation. People usually fix internal linking, restructure categories, update content, or improve crawl paths at the same time, which makes it hard to attribute the uplift solely to deletions.
I think the main question is what CTR do you expect to get from the SERP for your main keywords.