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At the end of the day, SEO should be about optimizing the content to generate traffic. If you find it useful to get some help with laying a foundation and honing in on what message you are trying to portray, then great! If you would rather do a deep dive, showcase your knowledge of your subject and business, and really hone in on the best phrases and words that will help you show up in searches and AI queries, this may be better done with a human touch entirely.
