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Dealfront Promote can work well for B2B, but it really depends on the accuracy of your company lists and how niche your audience is. It’s basically display ads layered with firmographic targeting, so it’s most effective when your ICP is clearly defined and you’re going after specific accounts. The biggest wins usually come from pairing it with retargeting and strong creative that speaks directly to decision-makers. It’s not a magic bullet, but if you already have good intent data or an ABM setup, it can be a solid addition.
