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If these keywords are working for you, I would never pause them. You never know when a competitor will pop up. This is like insurance. BUT you can test reducing your send on these keywords.
In Shopify, can you see conversions by state? If you can, you can pick one (or a few states) and decrease spend by X% and see how that impact your conversions. You can compare the results to your control (the states you didn’t make any changes).
Your agency should be able to help you set this up and run the analysis.
