Forums › Forums › White Hat SEO › Anyone recently created a new Google Business Profile? Is address verification still super strict? › Reply To: Anyone recently created a new Google Business Profile? Is address verification still super strict? jroberts67 Guest November 18, 2025 at 7:07 pm Great topic. As my agency has set up a lot of profiles I don’t see any pattern. For local business A, brick and mortar there’s no verification. A week later we set up one for local brick and mortar business B and they ask for verification.
