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I’m surprised this isn’t a no-brainer. Quebec culture and language is distinct and so marketing to Quebec does require more than just translating from English. A lot of common English expressions do not have a direct French translation and vice versa. Therefore you lose out on a lot of cultural resonance when you simply create direct translations rather than starting with commonly used expressions that may have similar but not identical meanings. are you using a digital translation service rather than human translators?
