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Your ads are doing okay, but they’re not strong enough yet to blame the product. With a 2.5% CTR and $2.50 clicks, I’d start by testing new hooks and creatives to get better traffic.
Your site is also losing a lot of people between add-to-cart and checkout, so something on the page or flow is causing hesitation. I wouldn’t give up on the product yet—dial in your ads and fix the leaks before making that call.
