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Not normal, moreover for me it’s a red flag.
I was just Auditing a campaign for a Restaurant chain and her me out.
The agency is running a Meta traffic campaign for them, and guess what… Facebook is delivering TRAFFIC, but very little conversions. Because the whole algorithm is geared towards only traffic.
For example in their case, one campaigns for location delivered 3,200 website visits (from about $1K) so this looks nice so far, but there were ONLY 8 clicks on the ‘Book a Table’ and 4-5 other conversions like contact us or click the phone number.
That’s a terrible conversion rate to be honest.So, I’m most certain if they are running your Meta campaigns with ‘traffic’ goals you’ll barely get any conversion out of those campaigns.
Also, I have created a video about most common agency red flags, I hope you find it useful:
[https://youtu.be/qklp-PJa1io](https://youtu.be/qklp-PJa1io)
