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  • TTFV

    Guest
    November 15, 2025 at 11:12 pm

    Nope, that’s very old school and most agencies have moved away from that model. It lacks transparency and control, cornerstones of a company’s marketing.

    Unfortunately, trying to move away from them may be difficult (on purpose) because you’ll have to rebuild everything from scratch.

    You should be able to get some more realistic numbers from Google Analytics assuming they are sending traffic to your website and not stand alone landing pages.

    Of course if they are sending your “leads” you can substantiate those because presumably you are communicating with those people in some way, shape, or form?