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fathom53
GuestNovember 15, 2025 at 10:54 pmNot normal for you to not have access to the ad account. This is one way to hold you hostage so you don’t leave because starting over from scratch would be so painful.
You should have the leads going into your own CRM or platform, to make sure you have one source of truth for all lead generating campaigns. This is what we do with all our leads gen efforts across clients. Meta will often inflate conversions because of CAPI and modeled conversion data.
Even with platform updates, the number of leads should not make a massive change like that. This agency is taking advantage of your company and whoever signed the agency contract. If they won’t show you the ad account and what they are doing. Fire them ASAP and get a more transparent agency.