Reply To: Our site has lost a lot of SE traffic over the past 10 years and is now stuck at mid-low search engine traffic.

[AngryCustomerService]

10 years is a long time and indicates a complicated issue. You need to identify the causes before you can figure out solutions.

Is that decline coming from brand or non-brand queries?

Brand means brand erosion. Build documentation to show this and bring it up to your manager or the correct team. This needs brand awareness campaigns and earned media efforts from leadership.

Non-brand means you can try to solve it with content, optimizations, and earned media if you can get cooperation from leadership.

Also do some technical audits to ensure you don’t have technical issues contributing to the decline.

Do a content audit and look at search intent.