Reply To: Our site has lost a lot of SE traffic over the past 10 years and is now stuck at mid-low search engine traffic.

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A 90% decline over ten years typically indicates a structural problem rather than a superficial one, such as outdated content, a lack of topical authority, or a website that no longer aligns with Google’s perception of user preferences. Coasting is doomed, but SEO is not.

Could you look over which pages continue to generate traffic, restructure around those themes, eliminate unnecessary content, and update the content to reflect current user intent? A targeted rebuild occasionally outperforms countless adjustments.