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The fact that it is using Pmax and has a low conversion rate explains some things, PMAX needs a lot of accurate data to be able to deliver good performance, with little data volume and local business, it delivers low value conversions. The algorithm easily finds users who engage, so the intelligence of the account is based on this, but those who engage do not always convert, and if they do, they may not have high value. Put all this together, and we have this low conversion rate scenario. I’m not saying that Pmax doesn’t work, but each business will require specific strategies for each campaign format.
