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What are your KPIs? What is the trend in achieving those KPIs?
I’ll be straight and blunt: **a position of 50-70 means nothing.** Anyone with two connected brain cells can achieve that in a week or two. However, it’s possible they actually did it in a couple of weeks and, with no clear KPIs, just went into autopilot (it happens all the time).
On the other hand, any serious KPI will take more than three months. If you have defined those KPIs, then you must study what was achieved and, more importantly, where they currently are within the strategic plan. Obviously, it will be very raw, but even if small, you should see some kind of indicator.
For example, did the strategy include backlinks? If so, how many and in what timeframe? And how many did they get? Did they make an estimated traffic growth projection? (And before anything else, be aware it’s impossible to promise a fixed number, but it is possible to assess some relative growth, like `”months 1-3: nothing; months 4-6: 10% traffic growth; months 7-12: 20% traffic growth,”` and so on.)
Finally, **the ultimate KPI: money in your pocket.**
I’m sure you didn’t make back your investment in three months, but did you get some value, or expect to get it in the foreseeable future? Did you get traffic from search engines to your money pages, and if so, what happened? Did you make a sale, did they bounce, did they abandon at the purchase flow, or something else?
Well, I don’t want to bore you with an MBA in a Reddit post, but hopefully you’ll get the gist.
