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Depends on the industry + length of domain being tracked.
Crowded Industry that can be recycled quickly (clothing ecommerce) it could take 8-10 months + 8-10 months because the domain is new.
If the owner knows their industry, that time can be shortened. However you need to feed common words people search for, this can be done by providing surveys or asking “how did you find us” and asking what they typed.
A low ranked, established Website takes 3 months for changes to start ranking. A high ranked can take a month or two.
Tbh you should be able to ask them their current SEO strategy and verify if it would work. This would be asking for short and long tail keywords, local seo, business profiles, GSC hooks(these track events), etc.
My agency never signs new websites under a year, or for the minimum amount of months.
