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For a new website, I think 6–12 months, not 3. Positions 50–70 mean Google’s noticing you, now you need compounding work: technical fixes as they pop up, structured content clusters, internal links, and measured link building/digital PR. Renew, but switch to a month-to-month or 90-day plan with clear KPIs: pages shipped, topical clusters completed, referring domains earned, impressions/clicks and rank movement (e.g., 50–70 → 20–30). Don’t buy “links only.” You’ll stall without ongoing content, on-page tuning, and GBP/local citations if relevant. Require transparent reporting from GA4/GSC, a roadmap, and demoed wins. If they can’t show progress and a plan, change agencies.
