Forums › Forums › White Hat SEO › Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness? › Reply To: Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness? Winter_Hope5862 Guest November 12, 2025 at 9:49 pm I would suggest semrush because the cost kinda makes sense. Also, recommend working on AI search queries to increase AI visibility rather than traditional keyword reasearch.
