Forums › Forums › White Hat SEO › Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness? › Reply To: Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness?
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secretagentdad
GuestNovember 12, 2025 at 10:31 pmThey’re less useful than historically.
Google is doing everything can to move keyword patterns around.
I’d focus more on what’s in the auto complete and serp inserts. What gaps, google just funnels people from the gaps to the words that sell the best.