Forums › Forums › White Hat SEO › Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness? › Reply To: Are Ahrefs and SemRush currently useful for keyword research? Or did the recent Google search result changes limit their usefulness? SEOPub Guest November 12, 2025 at 10:44 pm The change Google made has not changed keyword research at all. Both are great tools, but I prefer Semrush. You really can’t go wrong with either one.
