Forums › Forums › PPC › Google Ads phrase match close variants spiraling out of control – anyone else seeing this? › Reply To: Google Ads phrase match close variants spiraling out of control – anyone else seeing this?

  • FS_Marketing

    Guest
    November 11, 2025 at 8:37 pm

    Matching for us hasn’t been that bad. We run full broad across all search and have been for about a year now. Nothing too out of control except competitor terms – whole reason why everyone’s brand terms are up 10x in price over the last 1-2 years (blame PMax as well for this). Our branded search campaign runs us almost $700/day now compared to $150 or so.