Forums › Forums › PPC › Google Ads phrase match close variants spiraling out of control – anyone else seeing this? › Reply To: Google Ads phrase match close variants spiraling out of control – anyone else seeing this?

  • fathom53

    Guest
    November 11, 2025 at 6:42 pm

    Google has been playing a lot more fast and loose lately. It is good you are doing the work with all the negative keywords.

    Some friends have tried to automate this SQR work with tons of false positives as the outcome. As long as someone is shifting through what the report spits out then I think some automation can help take the load off.