Forums › Forums › PPC › Google Ads phrase match close variants spiraling out of control – anyone else seeing this? › Reply To: Google Ads phrase match close variants spiraling out of control – anyone else seeing this?

  • History86

    Guest
    November 11, 2025 at 6:28 pm

    GAds have beein going down this way for quiet some time now. Even exact match is showing this.

    With this amount of traffic wouldn’t it make sense to consider going pmax? It has never worked for me in b2b, but we always thought that would be because of the amount of conversion signals we would be able to send.