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I dropped to the <$40 a month Ahrefs plan but can’t give it up since I love their dashboard so much for quick metrics and technical health. I like seeing the 100 health scores lined up on the left and when one changes I know to jump right in it. It’s worth it for that alone.
I love their site scans and quick and easy view of any issue.
I use SERankings for organic rankings and automated white label reporting… and their app is great for a fast view of kw rankings and I often take screen shots of those to touch base with clients.
Drop BrightLocal in for LocalSEO and that rounds out my big 3 toolset for tracking and reporting.
For keyword research… combine top level research data from the paid tools with a check in Goggle Ads Keyword Planner to verify.
