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Find out what you’ll get for that money. It doesn’t matter how much you pay, if it’s worthwhile and if you see the return of investment on that, then it’s worth it.
Did they tell you roughly what you’ll get for your invested money or a timeline of what they plan to improve? Typically, I would imagine it will start with an audit and a list of items to fix or improve. That will be done over a period of time, and you might also look at improving the existing content and adding new content on the site to cover any topic gaps that you might have, etc
