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When it does, it does great, when it doesn’t, it’s a total waste of money. That’s just the nature of Seo. The agency you’re planning to hire can generate 50 MQLs a month (let’s just believe they can), but it’ll be a complete shitshow if your sales team get overwhelmed or won’t be able to actively follow up on the leads. Saying this from personal experience, I generated some 100+ leads for the company I was working with last year, but they had only two sales persons, hardly any inbound lead was followed up. In my new company, they have like 4 sales mangers, on average, they turn 2 out 5 MQLs into SQLs. Hope this helps, best of luck.
