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I think it depends on the agency and the location but SEO is a good investment. Also maybe you can check out AI overviews. That’s an opportunity as well. Traffic coming from AI citations is incredible high intent converts at a rate 4-6 times that of organic clicks.
So whatever agency you’re working with, ask it to optimize your content for clarity, structure, and direct answers so you can get LLMs to cite you and not just to crawl. We are in this industry, made a tool for AI optimization, its pretty cool if you want to check it out.
