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From what you shared, there is some opportunity to improve (like others have shared) but the most likely cause of waste is keyword selection. Sounds like you need a thorough audit. If your marketing manager said “I don’t know”, I’d be very concerned. If they don’t know why did they approve $3k in spend?
I’ve seen this happen 50+ times and thousands are usually wasted.
Feel free to reach out if you’d like a hand 👍
