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You’ve got to “bring the pain!” What’s the worst problem your customer is facing? Talk about that first to remind them how much their life sucks and will continue to suck until the problem is fixed. Convince them that you understand exactly what they’re going through and how to fix it.
If you have a broken water heater, who are you going to trust to fix it? A guy who says “I fix stuff. Tell me what you want me to fix and how much you’re willing to pay, and I’ll fix it” or the guy that says “Don’t you hate waking up to a freezing shower in the morning? I’ve fixed thousands of broken water heaters. It’s my specialty. Let me fix yours! Btw here’s 10 testimonials from happy customers who also had broken water heaters.”
You probably have 10 different pain points you could hit on so make 10 different landers and see which one resonates the most or resonates at all in your case.
You can also remove fields. Typically the easier the form is to fill out, the more leads you’ll get. I get why you want to know what the clients budget is, but what the prospect sees in that field is “Hello, how much money can we extract from you?” So forward. At least take them to dinner first.
