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Improve the landing page as everyone has said. And pay close attention to mobile. I’d add a better incentive to fill out the form, and then put it through Claude Code and rework it. You can do it an hour.
Drop the crummy background image, it adds no value and use a different color. Something that contrasts well with the text.
Fix the CSS/forbidden errors you’re getting in the console
If you haven’t already, get some good error tracking coverage. Bugsnag/Sentry. Just because it works fine for you, doesn’t mean it works for everybody. Even better, use Clarity (it’s free) and let’s you replay user sessions to see what’s going on, and might give you a better indications of why users are bouncing.
I’m not an ads expert (SWE like you). But all my campaigns have needed $5-10k+ to build the right audience before they started converting in a meaningful way. This is just me, I’m sure mileage varies and I’m probably also an idiot.
But to have zero, suggests it’s broken and you don’t know about it and/or the incentive isn’t there (which it isn’t, I wouldn’t fill out that form).
Honestly, lean on AI a bit and you can improve this almost immediately.
That $3k you spent is your tuition fee.
