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Is the campaign segmented into ad groups by service type (data migration vs Salesforce setup etc.)? Ideally, you’d build tailored landing pages for each ad group reflecting the service being promoted. Prioritize based on volume.
I’d think there is also some opportunity on the landing page. It feels very generic. I also think the form may have too many fields. Get as little info as needed to follow up, and don’t attempt to prequalify too extensively with the form alone. If lead quality is consistently trash, you can tighten it back up.
I’m also not sure if “45 minute” is helping or hurting. May be worth testing a more generic “Book Your Free Consultation” against more creative CTAs like “Unlock Your Salesforce Potential” or “Let’s Make Salesforce Work For You” for example.
Basically, as far as the form and CTA go, you don’t want people to feel like they are making this big commitment for a demo/consultation, or they are more likely to think “I’ll come back to this when I have more time.”
Edit to add – When an organization adopts Salesforce and feels overwhelmed, there are a lot of emotions at play, especially among those who championed for it. Regret, anxiety, wasted money. Speak to these emotions in the copy. Reassure this concerned visitor that your organization can make them look like a hero for bringing on SF.
