-
You’re targeting a cold audience with a bottom-funnel offer on LinkedIn. This rarely works. LinkedIn isn’t a demand capture channel, people aren’t searching for consulting services there.
You need a full-funnel approach. This is what generally works for our clients:
* Start with demand gen content (60-70% budget) – educational videos, thought leader ads, pain points/ benefits ads and case studies.
* Retarget engaged users (30-40% budget) with your consultation offer.
Another blocker is that your landing page is really bad: Zero trust signals, No client logos visible above the fold, no testimonials. You’re asking people to trust you with their contact info without proving you can deliver results. Also, the messaging is generic and the video using fake clips is horrible.
