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Google reps push budget increases because they’re incentivized on spend growth not your account performance… their bonus structure rewards getting you to scale regardless of whether it actually works for your business.
10-20% every 5-10 days thing works for some accounts but it’s painfully slow if you’re already spending decent monthly budgets and have room to scale… at higher spend levels you can usually push 30-50% increases weekly if conversion volume supports it.
The main constraint isn’t the percentage increase, it’s whether you have enough conversion data for the algo to optimize properly at the new spend level.
