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Conversion tracking feels broken because most setups rely on the browser to report events. That means ad blockers, iOS updates, or cookie banners can silently drop conversions. First step is to test all your key flows in debug mode and make sure events actually fire. Server side tracking helps capture everything that browser scripts miss. Tools like JTracking can setup sever side tracking and map sign ups, add to cart events and purchases automatically. GA4, Google Ads, and Meta Ads then actually line up. Some people also toss in Clearsale or Signifyd for extra verification if needed.
