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Because they make more money if you grow slower and the platforms are now leveraging individuals with $1k budgets with corporations with $100m budgets.
If you could spend a bit of money and get a larger following, then everyone would have a ton of followers and wouldn’t want to spend money anymore.
If you are spending money, someone else is spending more, so you get less results per dollar spent.
If you’re posting, so are millions of other people, so your post isn’t being seen.
It’s a race to the bottom with the enshitification of social media, and we’re all contestants.
