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The real issue isn’t your site—it’s that you’re listening to people who sell WordPress migrations. If your services sell out before season ends, you don’t have a demand problem; you have a customer qualification problem that SEO won’t fix.
Wix’s SEO limitations are real but marginal for service businesses. Wix can rank fine on Google, and keyword rankings matter way less than converting the right people who already want you. The SEO agencies pushing you toward WordPress are optimizing for their revenue, not yours. Moving to WordPress isn’t a growth lever—it’s a $5K/month fee to solve a problem you don’t actually have.
That said, there’s one thing worth investigating without rebuilding: backlink authority. If your competitors are ranking above you despite being mediocre, it’s rarely the CMS. It’s almost always that they have more authoritative linking domains. You can fix that on Wix by building partnerships, getting press mentions, or listing your business in high-authority directories—none of which require a platform change.
Maybe the question isn’t “should we rebuild?” but rather “why are we even worried about organic ranking when we’re already capped on capacity?”
