Forums › Forums › PPC › What does your PPC Manager interview process look like? Audit – yes/no? › Reply To: What does your PPC Manager interview process look like? Audit – yes/no?
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Sopos
GuestOctober 25, 2025 at 8:37 amI think an audit is ideal in terms of testing skills if you don’t have concerns about sharing data in your accounts. Personally there’s no way I’d give a candidate access to an account, there’s just too much that they could learn and potentially take to a competitor. Totally depends on your industry and business though.
I have a bank of adjusted and anonymised data that I send and get them build a strategy and forecast around that. And more generally, get them to walk through what they think the best ideas would be in our industry to maximise the output from the accounts. I tend to get into the detail on specifics of how they would plan, test, and analyse a big new feature.