Reply To: What does your PPC Manager interview process look like? Audit – yes/no?

[milkbandit23]

First round will be a fairly high-level chat. Understanding expected remuneration ranges, looking for any obvious dealbreakers and incompatibility.

Then yes an audit. This is always good for understanding whether they are good at what they do and can identify problems, trends and potential improvements. I don’t look for “tell me everything you would do to improve performance”, but it gives a good insight into how well they understand PPC platforms and your particular business (but also if they are honest about not understanding!).

Then a third and maybe fourth round of questions/calls to go over any more details.

We did this recently and I think without the audit and subsequent questions we would have potentially made the wrong choice, as these things weeded out some crucial details and revealed who was better with responsiveness and communication.