Reply To: What does your PPC Manager interview process look like? Audit – yes/no?

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An audit is often a red flag that the client might be looking for free actionable tips without any real commitment to hire. It’s also a lot of work, especially for an e-commerce website.

If you want them to do an audit, it can be a quick one on screenshare for you to see if they know what they are doing on the platform. This obviously assumes you also have some PPC knowledge to be able to spot the good candidates from the bullshitters.

If you’re after a more advanced audit and plan to pick the best one, then make sure you compensate everyone for their time. For example, if you want the top three finalists to submit a full audit, pay each of them $300 (or whatever amount you think is fair), regardless of whether they’re hired or not.

Speaking personally, I’d never spend 3+ hours on an audit unless I’m 99% sure I’ll get the client. That’s typically when I know I’m the only person they’re talking to, and they already seem impressed in the early conversations. In that case, doing the audit usually seals the deal.