Reply To: Bid caps and floors now available on Max conv value bid strategies

[pigeon_in_disguises]

Just watched a Paid Media Pros video on this today. Seems like the “tolerance” is how much more they can bid for conversions that extend beyond your targeting. I wouldn’t trust it unless you get 2x – 3x the recommended conversion amount in a 30 day window.

So this isn’t quite a bid floor and bid cap, really. You’re essentially giving Google permission to up your targets.