Forums › Forums › White Hat SEO › ChatGPT, LLM referrals convert worse than Google Search: Study › Reply To: ChatGPT, LLM referrals convert worse than Google Search: Study
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Dreams-Visions
GuestOctober 25, 2025 at 12:21 pmTracks with all I’ve seen. People are (1) not using llm’s for shopping yet and/or (2) are using it so high in their funnel (research phase) that by the time they’re down to a short list of actionable products or services, they are back on google in a new tab to find shopping options or going straight to Amazon or similar, cutting our any credit llm’s would have been given as part of their journey. The incentive to click links within these tools continues to be low, imo.