Forums › Forums › White Hat SEO › ChatGPT, LLM referrals convert worse than Google Search: Study › Reply To: ChatGPT, LLM referrals convert worse than Google Search: Study Rept4r7 Guest October 25, 2025 at 3:21 am The study is for e-commerce sites only. For my clients (law firms), I’ve found ChatGPT traffic converts better. However, it only makes up like 1-3% of traffic.
