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Forgive me if I’m being too direct here. I’m in the process of writing a book on Google Ads and have spent the morning editing the section on landing pages, so this is fresh in my mind.
1. Your primary conversion – a calendar booking is always going to be difficult for cold traffic. People are often unlikely to book (and show up) if they only want to ask a few questions. When the calendar eventually loads (it was very very slow) it’s not for a strategy session. The calendar says “Botsify Sales Walkthrough”. That’s unexpected and a bit of a bait-and-switch.
2. You’ve got a strong value proposition “Predictable agency revenue…” but it’s hard to read because of the styling and because you’ve made it less prominent than the solution you’re selling “Become owner…”
3. On the topic of headlines, there is a grammar mistake “Become owner” isn’t correct. English is a stupid language a wants more words e.g. Become the owner, or become an owner. But if you were going to lead with this I’d cut it down to “Own a white label….”
4. One of the things I’ve been working on in my book is trying to explain how you need lots of landing pages because the page needs to match the ad that brought the visitor there. The ad is the first half of the bridge, the landing page is the second half. Together they carry a stranger from the internet to your business. Unless the ad and the landing page are aligned they don’t work. In this case I don’t know what the traffic to the page is expecting but unless they’ve searched for something like “Agentic AI SaaS Platform for agencies” the page probably needs to do a bit more work on highlighting the problem (agencies want a more predictable monthly revenue) and then describing how your system solves that problem. At the moment it doesn’t seem to do that.That’s enough for now. It’s far easier to critique than it is to create, so please don’t think of these suggestions as being overcritical.
If you’d like I’ll send you the rough draft of my chapters on landing pages, they cover much of this. Message me with contact details if you think this would be useful.
