Forums › Forums › PPC › Need Advice: Optimize Current Google Ads Campaign or Start New One? › Reply To: Need Advice: Optimize Current Google Ads Campaign or Start New One?

  • Middle_Teaching7434

    Guest
    October 23, 2025 at 11:57 am

    Your 8.5% conversion rate is solid the issue is more about scale and cost.

    I’d stick with optimizing your current campaign rather than starting fresh. You’ve got 20 conversions which is decent data, and starting over means going back to zero.

    Quick suggestions:

    •Switch to Target CPA but set it at $45-50 first (higher than current $40), then gradually lower it as the algorithm learns

    •Consider adding some broad match keywords with strong negative lists – exact/phrase only can really limit you in low-volume markets

    •Check when your conversions happen and adjust bids for those time windows