Forums › Forums › PPC › Primary conversion actions still contributing to optimization and should be removed › Reply To: Primary conversion actions still contributing to optimization and should be removed
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Aeneidian
GuestOctober 22, 2025 at 1:12 pmThey’re likely misinformed. If you set no campaign goal (default), your campaign uses all conversion data of all primary conversions, but when you set a goal (for example sign ups, or contacts, or a custom category) it only includes those in the underlying ML.