-
Interesting, because quality scores should always be the same regardless of match type… are they in this case? If not Google may have changed something… I would assume the components that make up quality score would also have to match exactly.
In terms of LP experience scores and quality scores in general, it’s a relative scale. If you have one other major competitor in your niche it’s fairly easy to score well as long as your keywords are all relevant. If you have 100 high quality direct competitors your scores will probably be very low.
Likewise if you are in small niche that’s adjacent to a large industry you may have trouble getting good quality scores.
