-
That sudden reactivation without explanation is the scary part because you can’t prevent what you don’t understand.
Google’s automated compliance system likely flagged something shared across those 87 accounts. The common triggers at agency scale are IP patterns, payment method clustering, or shared tracking infrastructure that trips their “coordinated inauthentic behavior” filters. Since you got batch-suspended and batch-reinstated, the algorithm probably auto-escalated to human review, someone saw it was legitimate agency structure, and flipped everything back on.
The lack of communication is standard for these automated security sweeps. They don’t want to teach bad actors which patterns trigger flags, so everyone including legit agencies gets zero explanation.
For next time, having different payment methods and avoiding too many accounts managed from the same IP block helps reduce the clustering signals that trigger these reviews. Also keep detailed documentation of client relationships ready because if it escalates past auto-reinstatement, that’s what the manual review team asks for first.
The weekend timing made it worse because manual review is slower. At least you’re back up, but yeah that’s nightmare fuel for any agency.
