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honestly? both. ai made the floor higher but the ceiling lower. everyone can make “decent” content now — clean cuts, captions, pacing, but few can still make something that actually *feels* alive.
ai doesn’t fix taste, storytelling, or timing, it just speeds up what you already are. good editors got faster, bad ones got louder. that’s why retention data’s the new filter. if you’re using ai, you need to know what actually holds attention or you’ll just mass-produce mid. try some video analysis tools (e.g. creafico, etc.) to get recommendations on what to improve — that’s how you separate yourself from the ai noise.
Hope this helps !! 🙂
