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Need a bit more information here. You got any articles live yet? How many? Do some keyword research with free tools for your niche. Maybe use Ahrefs if you can afford it (great tool). Check what your competitors are covering.
In the beginning, try to focus on a specific sub-topic a build a proper silo around it with fitting topics/keyword for that specific sub-topic. Focus low volume keyword and long tails.
Create valuable high quality content, since this is getting valued more and more.
Watch some YT-Videos about SEO if you don’t know much about it. Just to get the basics right. Matt Diggity got great input.
Good luck with your project!
